Register a .st domain
Register a .st domain to turn your brand name into the ending — flat pricing, no renewal surprise. .st is the country-code domain for São Tomé and Príncipe, but almost nobody registers it for the country — they register it because their word already ends in "st" (broadcast.st, first.st, tempest.st) or they want a short link brand like The Washington Post's wapo.st.
Who picks .st?
- Brands or products whose name naturally ends in "st" (e.g. a word like "first," "best," "broadcast") looking for a domain-hack ending
- Media, link-shortening, or campaign teams wanting a short, distinctive redirect domain (as The Washington Post does with wapo.st)
- Businesses or NGOs actually targeting São Tomé and Príncipe as a market
What it signals
Registering .st signals you picked your domain for the wordplay, not the geography — it reads as a deliberate branding choice (a domain hack) rather than a claim of doing business in São Tomé and Príncipe.
Pros
- .st completes words that naturally end in "st" — no hyphen, no extra syllable, just your word plus the TLD
- Proven at scale: a major outlet like The Washington Post trusts wapo.st as a public-facing short link, not just an obscure hack
- Open worldwide registration — no local address, business registration, or residency paperwork to file
- Current registration and renewal rates are shown separately below; rates can change
- Short, punchy URLs suit link-shortening, campaign pages, and memorable redirects better than a full .com
Watch-outs
- Not a widely recognized country-brand extension outside the domain-hacker niche, so it may confuse visitors expecting a .com
- Two-letter "st" endings get squatted fast on common words, so the exact hack you want may already be taken
- If you ever need to prove ownership disputes, you're dealing with a small island-nation registry rather than a large ccTLD authority