The ending for online stores
Register a .shop domain
A domain that says "you can buy here." When your domain ends in .shop, customers know exactly what to expect — a place to browse and buy. Perfect for ecommerce brands and storefronts.
$44.00/yr
Renews at the same price. No tricks.
Privacy free
Who picks .shop?
- Ecommerce stores and DTC brands
- Local shops moving online
- Anyone launching a storefront
What it signals
Commerce, retail, "this is a store." Instantly communicates intent for any brand selling products online.
Pros
- Tells customers it's a store before they even click.
- Lots of strong, exact-match names still available.
- Pairs naturally with your brand (yourbrand.shop).
- Great for a dedicated store when your main site is a .com.
Watch-outs
- Pricier than generic endings like .xyz.
- Best for commerce — less fitting for a blog or portfolio.
Examples of .shop domains in the wild
lego.shop
samsung.shop
nike.shop