Register a .ru domain
Register a .ru domain — the address Yandex, Ozon, and Gosuslugi all use to reach Russian users. .ru is Russia's country-code domain, administered by the Coordination Center for TLD RU under rules set by the Ministry of Digital Development. Registration is open to individuals and companies worldwide — you don't need to live in or be based in Russia — but the registry requires verifiable identity documentation on file for every registrant.
Who picks .ru?
- Businesses actually operating in or selling into the Russian market who want a locally recognizable address
- Companies needing a dedicated regional site distinct from their global .com
- Owners of a matching brand name who want to hold the ccTLD defensively across their key markets
What it signals
Registering .ru signals a direct, dedicated address for the Russian market — the kind of domain a business uses when it's actually operating there, not just parking a name for someday.
Pros
- Recognized instantly by Russian-market users — sites like Yandex, Mail.ru, Ozon, and Gosuslugi have made .ru the default local address
- What you register at is what you renew at — no year-two price jump
- Open registration worldwide — no residency or local-contact requirement, just valid registrant ID (passport for individuals, registration certificate/INN for companies)
- SPF/DKIM/DMARC configured on your mail at no extra charge, so a .ru address sends clean from day one
- Straightforward checkout — the price shown is the price charged, no upsell funnel
Watch-outs
- No free WHOIS privacy — the registry requires real registrant contact data (a business registration certificate/INN for companies, or passport details for individuals) on file, so privacy protection can't be offered for .ru the way it is for open gTLDs
- Since 2022, a number of Western registrars and their banking/payment partners have pulled back from processing .ru registrations and renewals, so buyers should confirm current payment and support availability with their registrar before committing budget or a launch date to it
- .ru carries geopolitical weight that a generic gTLD doesn't — some international audiences may read a .ru address as a signal about Russian ties, which can cut against a brand-neutral or non-Russia-facing positioning
Registry restrictions
No residency or local-presence requirement — registrants worldwide are eligible. The registry does require real identity documentation on file: a business registration certificate/INN for companies, or passport details for individuals. Buyers should independently confirm with their chosen registrar whether it currently processes .ru payments and support, given reduced Western-registrar participation since 2022.