Register a .nz domain
yourbrand.nz has been legal since 2014 — shorter than .co.nz, still unmistakably Kiwi. New Zealand's ccTLD has never required residency or local incorporation to register, but for years the practical choice was .co.nz or .org.nz. Since 2014, direct second-level names like yourbrand.nz have been available too — same recognition, fewer characters.
Who picks .nz?
- Companies incorporated in or selling directly into New Zealand
- Startups after a short domain hack (yourword.nz) rather than the longer .co.nz
- NZ community groups, local services, and publishers writing for a Kiwi audience
What it signals
A .nz is the default pick for NZ-incorporated companies and local retailers, and it reads to a Kiwi audience as unmistakably local — useful for regulators, partners, or customers who want confirmation a business is actually operating in New Zealand.
Pros
- No NZ residency, incorporation, or local presence required to register
- Direct second-level .nz has been open since 2014 — shorter than .co.nz
- Reads as genuinely local to New Zealand visitors, which builds trust fast
- WHOIS details withheld from public lookup wherever the .nz registry permits it
- Renewal price fixed at purchase, no bait-and-switch after year one
Watch-outs
- Not the cheapest .nz registrar around — the trade is reliability over a rock-bottom rate
- A handful of second-level categories, like .govt.nz and .iwi.nz, are moderated with extra eligibility checks most buyers won't clear
- Carries less weight with buyers outside New Zealand than a .com would