Register a .ms domain
Turn .ms into a domain hack — the Montserrat ending that reads as a real word, open to registrants anywhere. .ms belongs to Montserrat, a British Overseas Territory in the Caribbean run by registry operator MNI Networks Ltd, but its second life is as wordplay: The New York Times ships its link shortener on nyti.ms. There's no residency or in-territory contact requirement, so the ending is available to anyone who wants it.
Who picks .ms?
- Brands whose name already ends in "ms" — systems, forms, programs — and want the domain hack spelled out
- Publishers and tech companies wanting a short branded shortlink in the nyti.ms mold
- Organizations with an actual footprint in Montserrat or the Caribbean
What it signals
A .ms registration usually means one of two things: a brand name engineered to end in "ms" on purpose, or a real tie to Montserrat and the wider Caribbean. Either way it's a deliberate pick, not a consolation prize for a taken .com.
Pros
- No Montserrat residency, company, or local contact needed to register
- Clean domain-hack material for -ms names: business.ms, syste.ms, program.ms
- WHOIS redaction at no extra cost wherever the registry allows it, plus SPF/DKIM/DMARC set up for you
- One renewal price quoted at purchase, held going forward
- A major publisher already proved the pattern works at scale (nyti.ms), so it's not a hypothetical
Watch-outs
- Renewals typically cost more than a mainstream gTLD like .com, flat pricing or not
- General audiences won't recognize .ms the way they recognize .com, so it suits deliberate branding over default use
- Some short strings are blocked by minimum-length rules, so the tightest domain hacks aren't always free
Registry restrictions
No residency, local-presence, or local-contact requirement is imposed for standard .ms registrations — it is open to registrants worldwide through accredited registrars.