Register a .jp domain
Register a .jp domain to give overseas customers the local signal Japanese buyers actually trust. Japan Registry Services (JPRS) has run .jp since 2002. General-use .jp — the JPRS.JP category — is open to applicants anywhere in the world with no Japan residency or address needed; that requirement only applies to narrower categories like .co.jp and .or.jp.
Who picks .jp?
- Overseas brands opening a Japan storefront or localized product site
- Companies doing e-commerce or B2B sales into Japan without a Japan office yet
- Agencies managing Japan-market sites for clients who don't have a local address of their own
What it signals
In Japan, a .jp address is what local consumers and B2B buyers actually recognize and trust — distinct from the corporate-only .co.jp variant, and a step up in credibility from a generic .com for anyone serious about the Japanese market.
Pros
- Instantly recognizable as Japan-specific to local customers and search engines
- JPRS has run the registry continuously since 2002 — a stable, established operator
- Flat renewal price with us, no bait-and-year-two markup
- Free DNS plus SPF/DKIM/DMARC email setup included
- Open worldwide for general .jp — no Japan office or local proxy required
Watch-outs
- Organization-type variants (.co.jp, .or.jp, etc.) do require a registered Japan entity or address, so a foreign applicant without local presence can't get those specifically
- Registry-mandated WHOIS/contact-accuracy checks run stricter than many gTLDs, which can slow transfers if contact details drift out of date
- Costs more to register and renew than a generic gTLD