Register a .it domain
Register a .it domain — Registro.it won't issue one unless you can prove you're actually who you say you are. Getting a .it isn't a checkout formality: outside the EU/EEA (plus Switzerland, San Marino, and Vatican City), you generally can't register one at all without a local trustee. That verification barrier is the whole point — it's why sites like repubblica.it and corriere.it carry weight simply by using the extension.
Who picks .it?
- Italian businesses and organizations establishing an official web presence under their home country's ccTLD
- EU/EEA companies or branches expanding into or serving the Italian market who qualify for registration directly
- International brands using a local Italian entity or trustee/proxy service to secure a market-specific .it site
What it signals
Because Registro.it checks who's actually behind a registration, .it functions as a built-in credibility marker — visitors read it as a bona fide Italian business, publisher, or institution, not a global brand parking a placeholder site.
Pros
- The extension itself vouches for you — visitors read '.it' as a genuine Italian company, publication, or public body, not a generic knockoff
- Registro.it's registrant verification means .it carries more built-in trust than an open TLD ever could
- Flat renewal pricing at Modusdom, so there's no surprise jump waiting after your first year
- Short, familiar, and effortless for an Italian audience to say and type
Watch-outs
- Eligibility is capped at citizens, residents, or registered offices in the EEA, Switzerland, San Marino, or Vatican City — post-Brexit, UK-only entities need a local trustee or proxy to qualify at all
- Not the cheapest ccTLD, and Registro.it will flag or suspend a domain over incomplete or inaccurate registrant data
- Relatively few globally recognizable non-Italian brands bother with it, since the extension so strongly signals 'Italian entity'
Registry restrictions
Registration is generally restricted to registrants (individuals or organizations) with citizenship, residence, or a registered office in the EU/EEA, Switzerland, San Marino, or Vatican City. UK-based registrants lost automatic eligibility after Brexit and typically need to route through an eligible EU entity or local trustee/proxy service. Applicants outside the eligible area typically need a local trustee/proxy arrangement to register.