Register a .au domain
A .au domain proves you're actually Australian — the eligibility check most ccTLDs skip. auDA's direct .au names launched in March 2022 as a shorter alternative to .com.au, but the shortcut comes with a gate: registrants must hold a genuine Australian presence. We add SPF, DKIM, and DMARC to the mailbox at no charge and freeze the renewal price for life.
Who picks .au?
- Businesses with a genuine Australian tie — ABN/company registration, trademark, or citizenship/residency — selling to Australian customers
- Australian brands trading a long .com.au for the shorter direct .au
- Companies that want a domain Australian regulators and customers recognize as local by default
What it signals
Because auDA vets for an Australian connection before handing one out, a .au isn't just a style pick — it functions as a built-in credential that tells customers and regulators the business is really there.
Pros
- Shorter than .com.au while keeping the same local-trust signal
- auDA's eligibility gate keeps the namespace free of unrelated squatters
- Renewal price locked in at purchase — no multi-year teaser that spikes later
- WHOIS hidden from public lookup wherever the registry allows it
- SPF/DKIM/DMARC set up as part of the package
Watch-outs
- Off-limits to buyers without a genuine Australian connection — most international applicants won't qualify
- Registrants need to be ready to document eligibility (ABN, trademark, citizenship/residency) if challenged, and priority disputes from the 2022 direct-.au launch can still surface
- Modusdom isn't the cheapest .au registrar — the price buys flat renewals and support, not the lowest first-year number
Registry restrictions
auDA (via the .au Domain Administration's Licensing Rules) requires registrants to have an 'Australian presence' -- an Australian-registered business/company (ABN/ACN), an Australian trademark application or registration, or Australian citizenship/residency -- to hold a .au domain; it is not open to unrestricted worldwide registration.